The Colorista hair dye by L'Oreal Paris allows you to virtually try on different shades of hair color by using your camera on the website trycolorista.com. The product promises to provide a high intensity shimmer with up to 3x more shine, thanks to the pure dyes used in the formula. The color is also long-lasting and permanent, and easy to apply by pouring the coloring gel inside the developer cream, shaking well, and following the instruction leaflet. The product also comes with a conditioning mask that can be used once a week for up to 6 weeks to leave hair shinier and silky smooth. It is formulated to be suitable for all hair types, but it's always recommended to check the color result on the pack, depending on current hair color and to do patch test 48 hours before use.